#5 Online Advertising – We all get hooked on to online ads, don’t we? Online advertising is a big publicity tool which can be used effectively in social media and other platforms. Online advertising earnestly involves digital ads that are posted in different web pages. Some of the forms of online advertising are, display ads, email ads and social media ads. These provide ample scope of creating publicity among the target audience.
# 6 SMS Marketing – SMS Marketing is also a Digital marketing feature in which promotional messages are sent to customers and with the intention of promoting the product/services. SMS marketing caters to a broad category of audience and the SMS’s are generally sent in bulk. It publicizes about a product or service that has been recently launched in the market and makes customers aware of the new launch. Besides this, SMS Marketing is also used pervasively while offering discount coupons.
# 7 Website design – A well-designed website with an apt content is the window to the audience and displays in detail about the products/services it deals with. Product features, the latest additions are all included comprehensively in the official website. The website offers multiple scopes to the key audience in publicizing or promoting about the product or services. The way the website is designed showcases the world how a product must be perceived – in the best possible manner. Thus, customers are allured to visit the website and make a decision whether they want to purchase the service or the product.