EXPLAINER VIDEOS: CONTEMPORARY MEDIUM FOR BRAND PROMOTION

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August 14, 2019

EXPLAINER VIDEOS: CONTEMPORARY MEDIUM FOR BRAND PROMOTION

An explainer video is a short animated video with the main motive of explaining a business idea in the most concise and expressive way. It is the easiest and fastest way to tell the story of the brand or a product/service that it is promoting. Here is a quick guide to explainer videos and why they are the best choice for promoting a product.

Advantages Of Explainer Videos:

1. Concise:

Unlike other medium having detailed description of the product which is time consuming, this medium is a concise description of the product in a nutshell. Watching the entire thing is more effective than reading and understanding the functionalities of a product.

2. Depicts problem & Solution:

An explainer video is more effective as it caters decision making capacity of the viewers. They portray the problem then the solution to help viewers in decision making. This medium is apt when you have to make your audience aware of the benefits of your product and help in enhancing their decision making capability.

3. Open medium:

An explainer video is an open medium having vast usage. Companies can use these videos in YouTube, or embed in the body of their website, place it in their landing page, or place it in the slides of a PowerPoint presentation.

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