Must-Have Features In A Corporate Video To Effectively Promote Your Brand Awareness

August 30, 2019

Must-Have Features In A Corporate Video To Effectively Promote Your Brand Awareness

What Is A Corporate Video?

In layman’s terms, a corporate video is simply a video produced by a business or an organization. It is used mostly to promote and raise awareness of a company’s brand

Company You Can Look Out For Corporate Video Production In Dubai

If you’re looking for efficient and leading company for corporate video production in Dubai, your search ends here. At People Pulse Media LLC , we would create powerful and impactful videos that would raise your revenue figures tremendously.

Essential Elements Of An Effective Corporate Video

As one of the leading companies in the field of corporate video production in Dubai, we know what goes into a corporate video that turns leads into loyal customers. Below are a few essential elements of such a video:

1. Know the purpose of the video

All corporate videos are not supposed to have the same purpose and hence, must not be the same. Know the purpose of creating the video and develop a plan. Besides, don’t forget to address your target audience and whittle it down to a very specific group of people. Trying to appeal everyone is unrealistic and a waste of time.

2. Address the hidden emotions

Almost all decisions in our lives are based on emotions to some extent. Unlike most corporate videos which recite facts, figures, features, etc., connect with your subjects on an emotional level. This will catch their eye and make them want to stay with you until the end.

3. Use powerful audio and video elements

Incredibly, 70% of the people remember what they both hear and see, according to research by the Harvard Research Review. Hence, rather than just explaining something, show them how it works as well, at the same time.

4. Professionalism is important

You must invest in corporate video production just as you would in case of any other marketing strategy. Being a cheapskate will show in the final results. Hence, focus on hiring the right (and not the cheapest) company for the job.

5. Build your brand awareness

No matter the purpose of the corporate video, your brand must be embedded in the message. Follow the principle of five W’s in your video – Who, What, Where, When, and Why. By doing so, you will let everyone know about your company’s uniqueness and competitiveness.

6. Proper distribution

After the video has been created, make sure to properly distribute it. A well made corporate video will do your company no good if the right people don’t see it.

Leave a Reply

Your email address will not be published. Required fields are marked *